Contagious: When Brands Go Viral!

03:00pm-05:00pm, Apr. 26th, 2018
Contagious: When Brands Go Viral!

Dates: Thursday 26th April, 15:00 - 17:00

Venue: Le Tian Building, 3rd FL (CIDE)


Brian Hallett is a professional photographer and motion director with more than 20 years of experience. Brian owns his own production studio, where he creates compelling, commercial images that define brands. He has worked for brands like Cartier, MasterCard, Max Factor, Pantene, Wella and more. He specializes in celebrity portraiture and fashion photography, having captured moments with Spain's most renowned celebrities. He is also a professor at IE School of Human Sciences and Technology.

About The Event:

In this Master Class by IE Professor Brian Hallett, we will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: What Makes Online Branded Content and Campaigns Go Viral?

Together we will examine specific case studies of brands that have successfully used the power of the internet, social media and social sharing to spread their messages globally. We will look at the key success factors that Brands employ to spread their message. What do all viral campaigns have in common, and what elements make them unique?