Upcoming Events

CIDE Workshop - Design Thinking

Join us on September 26 for our Design Thinking Workshop. Design thinking is a proven, human-centered approach to creating breakthrough innovations, adopted by companies and organizations around the world. Attending this 90-minute workshop will let you get familiar with the basics of the design thinking approach and a look at how and why it is so effective.

Speaker: Mr. Genda Lin, Associate Creative Director, Frog Design

Date: 26th September 2020, Saturday

Time: 2:00 PM - 3:30 PM Beijing Time

Language: Mandarin

Zoom Link: https://us02web.zoom.us/j/88079807783

Zoom Meeting ID: 880 7980 7783


About the Speaker:


Genda Lin

Served as the Associate Creative Director of Frog Design, Mr. Genda Lin graduated from Parsons School of Design in NYC. He has worked for the Institute of Play, Tencent, and IDEO. He is good at mining users' emotional insights and designing and developing new brand and service experiences. He has also taught Design Innovation courses at Xiamen University, Changjiang School of Art and Design at Shantou University, Shanghai Tongji University. 

About Frog Design

Frog is a global design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Multangen, Germany. For fifty years, Frog has helped organizations envision bold futures and design, build and scale innovative new businesses and customer experiences. Everything Frog does is inspired by people and measured by the outcomes their clients desire.